Ursus Breweries, the leader of the Romanian beer market, opens a new chapter in its relationship with beer lovers: a special, three-episode podcast dedicated to the fascinating history of beer. From stories about the earliest ancient recipes and medieval customs to the trends shaping the present day, the History of Beer podcast invites listeners on a relaxed, well-documented journey, sprinkled with humor, into the world of one of the most popular beverages in the world.
“Beer means much more than just a drink: every moment of serving it is also a chance to socialize, but more than that, it acts as a bond between people. As the largest beer producer in Romania, we want to bring consumers closer to a broader perspective on the beer universe, thoroughly documented by Damian Anfile and Gojira. Through this podcast, we bring back to public attention the stories and legends of beer, because its history is, ultimately, a history of communities. We aim to explain the complexity and diversity of beer—from ancient crafts to today’s innovations—and to create a space for dialogue and culture, where listeners can discover details they won’t find elsewhere,” said Robert Uzună, Vice President of Corporate Affairs at Ursus Breweries.
The Ursus Breweries podcast, created by Damian Anfile and Gojira, is a three-episode journey through the history and culture of beer, from its beginnings on Romanian territory to contemporary trends.
In the second episode, listeners discover theories about the Dacians’ relationship with beer, the earliest accounts of beer production in the Romanian space, and external influences. It also covers the evolution of the industry from traditional malt houses to the first factories—with a focus on Timișoara—and iconic stories about historical brands and buildings, such as the malt tower or the “Turkish Church.”
The third episode explores the more recent history of beer in Romania, from the interwar period and the socialist era to the post-revolutionary period marked by quality consolidation and standardization. This episode also highlights beer’s role as a social connector, evoking iconic establishments like Carul cu Bere or Caragiale’s breweries, and analyzes current trends—from the popularity of lager and the expansion of the non-alcoholic beer segment to the younger generation’s preferences for varied, authentic flavors and experiences that blend tradition with personal identity.
This podcast offers a well-documented and engaging perspective on beer, emphasizing its role in Romanian culture and identity.
