It’s true – surprises are occasionally welcome and they make our life memorable. But when we get to choose a certain product or a service, that’s a different story. Because we like to know what we pay for.
In a dynamic and competitive market, where consumer trust and brand differentiation are more crucial than ever, the Superbrands Romania program continues to spotlight and honour brands that excel in quality, innovation, and reputation. Celebrating 20 years on the local market, the Program now enters its 11th edition, titled “Superbrands – The Champions”, reaffirming its role as a prestigious hallmark of branding excellence.
What does it mean to be a Superbrand?
A Superbrand is more than just a familiar name – it is a brand that consistently delivers exceptional value and benefits to its consumers. To achieve this status, brands must meet rigorous criteria, including: Quality, Reliability, Distinctiveness, Leadership, Trustworthiness, Dynamism and ESG Performance (Environmental, Social, Governance).
How Superbrands are selected in Romania?
The Superbrands selection process in Romania is rigorous and impartial, consisting of two key stages:
- Honorary Council Evaluation – A panel of 30 top experts in management, marketing, and communication assesses nominated brands based on predefined criteria.
- Market Research by IPSOS – A nationwide consumer survey involving 1,500 respondents rates the brands on attributes such as Leadership, Trust, and Differentiation.
Why should brands join the Superbrands Program?
Joining the Superbrands Program offers brands significant B2B and B2C advantages, elevating their market position and boosting consumer confidence. The Superbrands Stamp serves as a powerful differentiator, setting products and services apart from competitors by signalling quality, trust, and excellence.
For B2B companies, the Superbrands status enhances corporate reputation, reinforcing partnerships and facilitating business collaborations. It positions companies as industry leaders and highlights their commitment to best practices and innovation.
For B2C brands, the Superbrands seal acts as a trust mark for consumers, influencing purchasing decisions and fostering loyalty. Research indicates that consumers are significantly more likely to choose and recommend products bearing the Superbrands Stamp, making it an invaluable asset in marketing campaigns and customer engagement strategies. According to studies, over 43% of consumers are more likely to choose and recommend products or services bearing the Superbrands seal, reinforcing its power in influencing purchasing decisions.
Moreover, participation in the Superbrands Program grants brands access to exclusive promotional opportunities and the chance to be featured in the Superbrands Book, offering greater visibility and recognition both locally and internationally.
Superbrands Romania 2024-2025: A landmark edition
This year’s edition marks two decades of branding excellence in Romania, culminating in the highly anticipated Superbrands Gala—a celebration that brings together top business leaders and industry personalities. The Gala not only honours the most outstanding brands but also presents an honorary award to a Romanian personality who has significantly contributed to the development of branding in the country.
In a nutshell, Superbrands Romania is more than just a recognition – it sets a benchmark of excellence that inspires brands to strive for higher standards and build trust-based relationships with consumers. Through its transparent and independent selection process, the program continues to promote brands that shape the landscape of the Romanian market.
For more information on Superbrands Romania, visit https://ro.superbrands.com/.