Navigating the Future of Work: Strategies for Businesses in the Digital Era

Date:21/03/2024 4:00 pm
Location:Hotspot Workhub

BRCC, together with HOTSPOT invites you on the 21st of March at HotSpot’s lovely location for a vibrant networking event and a dynamic panel about Navigating the Future of Work: Strategies for Businesses in the Digital Era.

In the ever-evolving landscape of the digital era, “Navigating the Future of Work: Strategies for Businesses in the Digital Era” serves as a dynamic discussion uniting businesses to explore innovative strategies for navigating the future of work. This event is designed to foster collaboration, share insights, and inspire transformative approaches to meet the challenges and opportunities presented by the digital revolution.

Key Themes:

  • Digital Transformation Insights
  • Adapting Workforce Strategies
  • Cross-Border Collaboration:
  • Remote Work Resilience
  • Cybersecurity and Data Privacy in the workplace


  • 16:00-16:30 – Registration of the participants and welcome coffee
  • 16.30-16.45 – Opening remarks by the BRCC and HOTSPOT
  • 16.45-18:00 – Panel discussion and Q & A
  • 18:00-18:15 – Closing remarks
  • 18.15-20.00 – Networking

Opening Remarks: Colin Lovering – BRCC Chairman

Based in Romania for over 11 years now. Colin is International Business Partner for Brainovate Leadership Consultants as well as a well know Senior Advisor on Real Estate and Office design.

He is also a lecturer at the University of Bucharest plus a familiar face hosting and moderating major business events in Romania. As a Business performance Expert, Colin has trained CEO’s, Executives, Department Managers, Sales people and hundreds of professionals in North America, China, South Africa and right across Europe.



Moderator: Tudor Popp, Founding Partner, Hotspot Workhub

Following over a decade of real estate expertise in Austria, Tudor co-founded REC immpuls in 2006 in Bucharest, alongside German investors. Specializing in consulting, planning, and project management, REC has played a pivotal role in numerous large-scale construction, refurbishment, and fit-out projects across Europe. In 2019, Tudor teamed up with his German partners once again to establish a fresh coworking brand named HotSpot. Their mission? To craft an outstanding coworking space for both local and international businesses.

After the pandemic, HotSpot really took off and was jam-packed at 100% capacity. Around 14 companies either moved to or launched their business in Romania, setting up their offices at HotSpot Workhub. Seeing the demand, Tudor snagged another awesome building in Bucharest and rolled out the second location, HotSpot Skyhub. And he is not stopping there. The brand’s gearing up to spread its wings to new spots, raising the bar for flexible work setups in urban areas.


Mădălina Ciinaru – Head of Bucharest Office, BRCC 

Mădălina Ciinaru has 15+ years of extensive expertise in Management Consultancy and International Markets, having worked for large corporations in Romania with International exposure. She is a Seasoned Business Leader with a MSc. in Advertising and Computer Sciences, a Master’s Degree in Risk Asset Management and an Executive MBA within London School of Economics.

Mădălina specializes in facilitating business operations in the UK and Central Eastern Europe through comprehensive transformation capabilities in the global ecosystem while capitalizing on delivering high-quality innovative solutions to benefit businesses.

As Head of Bucharest Office, Mădălina has influenced industry trends, navigated regulatory landscapes, and had managed stakeholders’ relationships, significantly shaping the sector’s evolution and is currently leading the British Romanian Chamber of Commerce by focusing on strategic initiatives, leveraging her many years of experience to make businesses thrives. Focused on revenue growth, sales effectiveness, route to market, innovation management and large-scale transformations, Mădălina excels in partnership strategy and business negotiation. Mădălina’s expertise spans premium companies in technology, telecommunication, energy, oil & gas, retail, and banking.


Daniela Necefor – Founder & Managing Partner at Total Business Solutions

Senior Human Resources Professional with over 20 years of experience in :  Executive Search and Recruitment, Personal and Career Development Adviser, Personal Branding development strategist , HR Strategy, Facilitator, Trainer, Points Of You Coach, Personal Branding Development strategist

Founder , since 2000, of Total Business Solutions – specialized in executive search ,management and  human resources consulting, corporate and individual counseling, covering Romania, Bulgaria and Hungary

Partner of Global Executive Search Network – covering over 47 countries worldwide

Member of BRCC

Member of CCR

Member of Professional Women Network Romania


Alexandra Tudorica – Legal Director – International Work Finder

She has been working in the company since the beginning of the business. During his six years of activity, she had several roles within the organization, from salesperson to the current position. Among the main roles are development within the company and management of the sales team.





Patricia Lucia Coconea – Sales and Marketing Director in DHL Express Romania

She is member of the DHL Board, licensed in International Commerce law with cross-country and cross-cultural management experience of which 16 years of experience in sales and 13 years in sales management.

Having a strong background in beauty market working for the world-wide beauty leader, L’Oréal, for the past 19 years, I have successfully managed and lead FMCG distribution via distributors in Romania and Republic of Moldova. Considering my experience in upskilling sales teams I fully believe in coaching people to develop a growth mindset and expand their comfort zone.

Fostering the cooperation between various stakeholders and creating a climate of trust is crucial to the development of strategic partnerships through BRCC and it will be my priority as a Director in the BRCC Board.

Alexandru Nitu – Chief Technology Officer – Axes Software

Alexandru Nitu, an experienced software developer and technology enthusiast, has made significant contributions to the logistics industry for over a decade. As the Chief Technology Officer (CTO) at Axes Software, he combines his technical expertise with strategic vision to drive innovation and excellence.

Alexandru holds a master’s degree in information security and is currently pursuing a Ph.D. His research focuses on Cloud Computing and Agile Software Development, areas critical for shaping the future of technology. His passion for education and continuous learning drives him to explore new horizons and share knowledge with others.

Beyond his professional roles, Alexandru is a seasoned SQL Server and C# trainer, empowering others to harness the power of these technologies. He firmly believes that education is the catalyst for positive change, and he remains dedicated to advancing the field through lifelong learning and mentorship.

If you are interested to join, kindly register HERE

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