We’ve come a long way since making the first ever mobile call in the on 1 January 1985. Today, more than 343 million customers around the world choose us to look after their communications needs. In 25 years, a small mobile operator in Newbury has grown into a global business and the seventh most valuable brand in the world. We now operate in more than 30 countries and partner with networks in over 40 more.
In an increasingly connected world, it’s no longer just about being able to talk and text. Our network allows people to share images and videos as soon as they’re captured; to share thoughts and feelings as soon as they’re created. And because we now do more than just mobile in many markets, more customers look to Vodafone for great value in their fixed line and broadband services too.
Vodafone understands that businesses need a communications partner with solutions that scale and adapt as their business needs change. They may need a few smart phones for voice and email on the move. Or they may require a fully integrated solution that enables sharing of documents, video conferencing and access to corporate applications from any location. Whatever their size and whatever their need, we are constantly looking for new, innovative ways to help our business customers grasp every opportunity in a simple and straightforward way.
Our commitment to the community in which we operate extends beyond the products and services we offer. The cornerstone of our commitment to global social investment is the Vodafone Group Foundation. Funded by annual contributions from the Vodafone Group, the Foundation and its network of 27 country foundations supports the community involvement activities of Vodafone and funds selected global initiatives directly.
True to our origins, Vodafone has always committed to deliver useful and inspiring innovation. In 1991 we enabled the world’s first international mobile roaming call. In 2002, with Vodafone Live! we set a new standard for mobile communications with internet access on the move. Fuelled by the desire for sustainable innovation, we recently introduced Vodafone Money Transfer which allows customers in emerging markets to send and receive money safely and easily using their mobile phone. We’ve also caused a stir in the industry with the Vodafone 150 – our most affordable ultra low cost handset yet.
We’re a brand that loves change – if it’s not happening naturally then we’re creating it ourselves. It’s in our DNA to push forward, to create a better future, to never rest and find new ways that help people communicate. That’s the lifeblood that runs throughout Vodafone. We are driven to empower people.
To find that spark that empowers you is why we are in business. That’s what we mean when we say ‘power to you’.