Do you have a strategy to address digital disruption? How do you plan to address the impact of the digital network economy on your business? Do you understand the profound challenges that the convergence of technology and globalization will have on strategy and leadership?

We are pleased to invite you to a two days masterclass that will enable you to acquire the requisite combination of world class conceptual skills and organisational capabilities to build an adaptive and resilient organisation fit to compete and excel in today’s complex, interconnected world. Using critical thinking, the masterclass is designed to enable you to challenge formulaic approaches to management, and to provide you with tools and thinking capabilities to manage in turbulent disruptive times.

The masterclass will:
• Reveal the scale of disruption from the convergence of tech and globalization.
• Enable you to spend time with 2 of the biggest digital thinkers in the world.
• Show the importance of adaptation, rather than optimization in creating value.
• Show you how to develop associative thinking and make the leap.
• Provide new models of management.
• Use case studies to ensure that the ability to apply learning is maximized.
• Small and select group size to ensure participant relevance and individual attention.
• Enable an understanding of the importance of networks and how they function as transformers of strategy and operations.

Yasmin Merali is Professor of Systems Thinking and Director of the Centre for Systems Studies at the University of Hull. Her research is trans-disciplinary, using complexity theory to address issues of transformation in internet-enabled socio-economic contexts, focusing on network dynamics and the emergence and co-evolution of socio-economic structures. She has extensive consultancy experience in public, private, and third sector organizations. Her work is supported by UK and European funding councils and she received a BT Fellowship and an IBM Faculty Award for her work on knowledge management and complexity, and she is the Scientific Lead for the socio-economic and policy applications in the UNESCO UNiTwin Complex Systems Digital Campus.

Dave Snowden is founder and chief scientific officer of Cognitive Edge. He is a renown public intellectual, academic, and expert who works at an international level and covers government and industry, looking at complex issues relating to strategy, organisational change and decision making.
He has pioneered a science-based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory. He is a popular and passionate keynote speaker on a range of subjects and is well known for his pragmatic cynicism and iconoclastic style. Dave is currently working on the application of natural sciences to social systems through the development of a range of methods and the SenseMaker® software suite.

The masterclass has limited places and it is addressed to those in top level management and CEO positions. Based on case study discussions, lectures and interactive activities, the masterclass will facilitate the interaction with experienced strategy consultants but also with representatives from the most important companies from Romania. The entire programe is built around case-studies and examples from governmental and business strategies.

For more details about the fee and registration, please contact us at or 0753547379.