Bucharest, 16 October 2025 – The British-Romanian Chamber of Commerce (BRCC) successfully hosted the 4th edition of its flagship healthcare conference, Healthcare Forward: Shaping Tomorrow’s Solutions, on 15 October 2025 at Crowne Plaza Bucharest. The event brought together over 50 industry leaders and experts to engage in meaningful dialogue about the future of healthcare, focusing on longevity, preventative health, digital transformation, and patient-centric innovation.
The conference opened with welcoming remarks by Andreea Minuță, Executive Director of the Subscription Division at Regina Maria and Director in the BRCC Board of Directors, who highlighted the vital role of collaboration and innovation in building sustainable, future-ready healthcare systems.
The first panel, titled “Unlocking Longevity through Preventative Healthcare Strategies,” was moderated by Mrs. Minuță. The discussion featured Associate Professor Dr. Andreea Cătană (Medical Genetics Specialist, Regina Maria), Dr. Crenguța Costache (Internal Medicine Specialist, Regina Maria), Alina Pătrăhău (Founder & President, Dăruiește Aripi), and Associate Professor Ruxandra Sfeatcu (Carol Davila University of Medicine and Pharmacy). The speakers shared valuable insights on recent advances in genetics and personalized medicine, emphasizing the essential role of early detection and preventive screening. The discussion highlighted the impact of lifestyle factors such as nutrition, physical activity, and mental health on extending healthy lifespan. Experts also emphasized the value of integrative approaches that combine conventional medicine with holistic care, illustrating their points with real-world case studies and programs aimed at improving quality of life.
Sharing a message from Silver Partner Regina Maria, who joined BRCC in supporting this year’s conference: “Thank you for joining us at the 4th Healthcare Forward Conference. We sincerely appreciate your presence and valuable contribution to the conversations shaping the future of healthcare. Your participation brought important insights into genetics, longevity, and personalized prevention. At REGINA MARIA, we embrace the One Health philosophy as access to complete, integrated medical care—bringing together all specialties to support long-term wellbeing. We are proud to stand alongside healthcare leaders and innovators in building a system that prioritizes prevention, personalization, and real care for people. Thank you for being part of this vision.” stated Andreea Minuță, Executive Director of the Subscription Division at Regina Maria and Director on the BRCC Board of Directors.
“Thank you all for making this event possible — a celebration of living each day to our fullest potential. I hope everyone left inspired, knowing that physical suffering does not have to be part of our future when we stay proactive and embrace a truly healthy lifestyle.” said Dr. Crenguța Costache, Internal Medicine Specialist at Regina Maria.
“Early-life education and adequate health literacy have the potential to prevent both oral and systemic diseases, empowering individuals and communities to achieve healthy aging.” said Associate Professor Ruxandra Sfeatcu (Carol Davila University of Medicine and Pharmacy).
The second panel, moderated by Adela Jansen, Board and Advisory Board Member, focused on “Advancing the Digital Healthcare Ecosystem.” Opening with a keynote address by Viorel Mihăilescu from AstraZeneca Romania, the session explored how innovations such as artificial intelligence, telehealth, and blockchain are reshaping patient care. The panel included Diana Mereu (CEO of RASCI & Founder of HealthFluencer), Shajjad Haider Rizvi MBE (CEO, Resysten International), Bogdan Urdea (Kogaion), Vladimir Florea (OLSTRAL), Diana Andritchi (Synaptiq), and Andreea Purcaru (Rayscape), who engaged in a comprehensive dialogue about infrastructure challenges, the regulatory landscape, and cybersecurity considerations essential to digital health adoption.
A key theme throughout was the need to foster strong partnerships between startups, corporations, regulators, and patient groups to accelerate the integration of technology into everyday healthcare. The panel also tackled the ongoing challenge of slow adoption in clinical settings and emphasized the importance of shifting mindsets to fully embrace innovation.
Sharing a call to action from the event Gold Partner, AstraZeneca: “Interoperability is crucial-align on architecture and standards so every new system is a compatible building block. Institutionalize collaboration—public–private, multi-stakeholder—to test, certify, and scale solutions that deliver measurable outcomes. Commit to the unified electronic health record as the backbone, with registries as the evidence engine for prevention, outcomes, and value-based care. Empower patients and clinicians with digital skills, decision support, and continuous monitoring. Invest in cybersecurity and governance as enablers of trust and scale. The payoff is clear: better access, faster diagnosis, coordinated care, safer data, lower admin burden, and more effective prevention for improved longevity. System-wide, high-quality data enables evidence-based policy and smarter resource allocation.” said Viorel Mihăilescu – Innovation & Business Excellence (IBEX) Director for Romania & Senior Director, Digital Excellence and Analytics at AstraZeneca.
“Digital transformation in healthcare means more than just technology — it requires trust, new skills, and genuine partnerships between innovators, professionals, and authorities. The future of healthcare depends on how effectively we can connect innovation with the regulatory framework and the real needs of people.” said Adela Jansen, Board Member.
“Digital health is reshaping care by connecting people, data, and technology in smarter ways. The real breakthrough, though, comes from partnerships that align innovation with patient needs — that’s where lasting impact is made.” stated Diana Mereu – CEO of RASCI & Founder of HealthFluencer.
“The biggest accelerator in the MedTech industry is having people from different domains interact and create bridges of knowledge—engineers, medical personnel, programmers, regulators, and business partners working together. At OLSTRAL, we are proving that innovation moves fastest when these groups collaborate from day one.” stated Vladimir Florea – Biomedical Engineer at OLSTRAL.
The 2025 Healthcare Forward conference reaffirmed the BRCC’s commitment to fostering dialogue, knowledge exchange, and cross-sector collaboration in Romania’s healthcare ecosystem. The event provided a valuable platform for stakeholders to share best practices and collectively shape the future of healthcare.
BRCC extends its sincere gratitude to all event partners for their support. AstraZeneca served as Gold Partner, with Regina Maria as Silver Partner. Strategic partnerships with Carol Davila University of Medicine and Pharmacy, BDR Associates, and InnovX contributed significantly to the event’s success. The wellness experience was enhanced by ThaiCo Spa, while media partners Nine O’Clock, The Diplomat Bucharest, Business Review, Bursa, EventsMax, and en.Life News ensured extensive coverage.
The British-Romanian Chamber of Commerce remains dedicated to advancing healthcare innovation and collaboration between the United Kingdom and Romania. Following the success of this year’s conference, BRCC looks forward to continuing its work to promote British expertise and foster digital transformation within the healthcare sector, contributing to stronger, more resilient healthcare systems.
About the British-Romanian Chamber of Commerce:
The British-Romanian Chamber of Commerce (BRCC) is the leading organization fostering bilateral trade and investment between the United Kingdom and Romania. With a mission to enhance business-to-business dialogue, the BRCC supports companies in navigating and thriving in both markets. Founded in 1998, the BRCC operates independently with offices in London, Bucharest, Cluj, and Timișoara, leveraging its extensive network of corporate and individual members to create a platform for growth and opportunity in both nations.
