BRCC is glad to organize the 4th edition of the event “Healthcare Forward: Shaping Tomorrow’s Solutions”. This year’s conference will bring together healthcare leaders, innovators, policymakers, and industry experts to explore the future of healthcare delivery, with a special focus on patient care solutions, digitalization, longevity and preventative health strategies. Join us on the 15th of October at Crowne Plaza Bucharest starting with 9:30 for insightful discussions and networking opportunities aimed at driving positive change in the healthcare industry.
Key Themes:
- Evolving Healthcare Technologies: Explore emerging healthcare technologies and applications, digital transformation strategies, and foresight approaches shaping the future of patient care delivery.
- Telehealth Innovations: Gain insights into the impact, adoption challenges, and predictions surrounding telehealth solutions. Discover how blockchain technology is revolutionizing e-health records and supply chain management.
- Patient-Centric Care: Delve into user experience (UX), usability, and user-centered design principles to enhance patient accessibility and safety tools. Explore mental and behavioral health awareness and prevention programs, as well as CSR initiatives for underserved communities.
- The Holistic Approach to Health: In 2025, healthcare must be approached holistically, recognizing that every part of the body is interconnected. A localized health issue can have far-reaching effects on the entire system. Oral health, for example, is both influenced by and a contributor to overall well-being, making it essential in shaping comprehensive health solutions for the future.
- Medical Subscription – A Tool for Prevention and Savings: The interest of companies in this area has grown, as they aim to offer medical services for physical, psychoemotional, and oral health – a complete package designed to meet the increasingly complex needs of employees.
- Longevity and Preventative Health Strategies: Explore how innovations in preventative healthcare, nutrition, and lifestyle modifications are extending lifespan and enhancing quality of life. Examine cutting-edge research on aging and longevity and the role of personalized medicine in promoting healthier aging.
Event Agenda:
- 9:30-10:00 – Registration and Welcome Coffee
- 10:00-10:05 – Opening Remarks on behalf of BRCC
- 10:05-11:20 – First Panel: Unlocking Longevity through Preventative Healthcare Strategies
- 11:20-11:40 – Coffee Break and Networking
- 11:40-11:50 – Special Presentation delivered by AstraZeneca
- 11:50 – 13:00 – Second Panel: Advancing the Digital Healthcare Ecosystem
- 13:00-14:00 – Coffee Break and Networking
Panel I: Unlocking Longevity through Preventative Healthcare Strategies
- Investigate the latest research on aging and longevity.
- Highlight the role of nutrition, exercise, and lifestyle in extending lifespan.
- Discuss personalized medicine and genetic advancements in preventative healthcare.
- Share case studies on successful longevity programs and initiatives.
- Delivering Healthcare Programs
Opening Remarks and Panel Moderator:
Andreea Minuta – Executive Director of the Subscription Division at Regina Maria
Andreea is a senior executive with over 20 years of experience in healthcare and banking. Currently, she serves as the Executive Director of the Subscriptions Division at Regina Maria, Romania’s leading private healthcare network, managing a portfolio of over 850,000 subscribers. With degrees in Finance & Banking from the Academy of Economic Studies (Bucharest) and the University of Reading (UK), Andreea is skilled in strategic market planning, business processes, negotiation, and leadership. Under her leadership, the Subscriptions Division has seen significant growth, tripling subscriber numbers and increasing revenues sevenfold since 2012.
Speakers confirmed so far:
Assoc. Professor Ruxandra Sfeatcu, DDS, PhD – Vice-dean for Scientific Research and Innovation Faculty of Dentistry ”Carol Davila” University of Medicine and Pharmacy in Bucharest, Romania
Dr. Ruxandra Sfeatcu is Professor in the Department of Oral Health and Community Dentistry at the Faculty of Dentistry, “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania and currently Vice-Dean for Scientific Research and Innovation. Her academic responsibilities encompass both theoretical and practical components related to oral health education programs for all ages populations, including underserved communities, as well as methodologies for oral health status assessment in the context of dental public health. Dr. Sfeatcu holds the title of Primary Doctor in General Dentistry and has completed postgraduate studies in Cognitive-Behavioral Psychotherapy and in Public Health and Health Services Management.
Dr. Crenguța Costache – Specialist in Internal Medicine at Regina Maria
With over 30 years of experience, Dr. Crenguta Costache blends conventional internal medicine with holistic therapies including phytotherapy, acupuncture, Ayurvedic medicine, biorezonance, and clinical hypnosis. Passionate about wellness and prevention, she is a certified trainer in wellbeing and detoxification methods like Gerson Therapy. Her mission: to guide people toward complete health—body, mind, and spirit.
Assoc. Prof. Dr. Andreea Cătană, PhD in Medical Sciences – Primary Care Specialist in Medical Genetics at Regina Maria
Alina Pătrăhău – Founder & President at Dăruiește Aripi
Alina brings over 15 years of experience in developing services fot integrated care for children with rare diseases, with a particular focus on pediatric cancers.
Working closely with doctors, health specialists, sick children and their families, national and international experts in pediatric oncology, she has developed and led initiatives in advocacy, health policy and service development.
At the core of all these initiatives lies her passion and ability to communicate systematically and professionally, building bridges between patients, medical professionals, and decision-makers with the aim to increase survival and quality of life for children with cancer in Romania.
Panel II: Advancing the Digital Healthcare Ecosystem
- Discuss infrastructure needs for advancement of digital healthcare.
- Explore the role of telehealth and blockchain in healthcare.
- Cybersecurity and compliance in remote monitoring.
- Regulatory innovation and legal frameworks in digital healthcare
Panel Moderator:
Adela Jansen – Board and Advisory Board Member
Adela Jansen is member in several boards and advisory boards in companies and business organizations, private investor, strategy and development consultant and associate professor. She has over 25 years of multinational and local top management experience in business launches and development, strategy roll-out, restructuring and transformation processes in high-demand regulated industries and listed company. Adela accumulated expertise in several industries (financial services, telecom, supply chain, hospitality) within the areas of business development, stakeholders’ management, strategic management, advocacy, human resources, operations.
Opening Presentation:
Viorel Mihailescu – Innovation & Business Excellence (IBEX) Director for Romania & Senior Director, Digital Excellence and Analytics at AstraZeneca
Viorel Mihailescu currently holds the position of Innovation & Business Excellence (IBEX) Director for Romania and serves as Senior Director, Digital Excellence and Analytics within AstraZeneca’s Commercial Digital Health Global Team. With over 20 years of experience in the pharmaceutical industry, Viorel is recognized for his visionary leadership in marketing innovation, digital transformation, and advanced analytics. His proven track record spans strategic roles across global and regional teams, where he has driven business excellence, accelerated digital adoption, and delivered measurable impact on commercial performance. Viorel holds a medical degree from the University of Medicine and Pharmacy in Craiova and is a Valedictorian of Asebuss EMBA program, which underpins his deep understanding of healthcare and dedication to transformative solutions. His leadership continues to shape the evolution of digital health, empowering teams to embrace innovation and deliver value across diverse business units.
Speakers confirmed so far:
Diana Mereu – CEO of RASCI & Founder of HealthFluencer
Diana Mereu has 10+ years of extensive expertise in the Healthcare and Life Sciences industry. She is a Healthcare Professional, with a MSc. in Pharmaceutical Sciences, a Master’s Degree in Public Health Management and an Executive MBA.
Diana advises start-ups and consults scale-ups in HealthTech to navigate through the complexity of the global health ecosystem, while capitalizing on delivering high-quality and deep-tech innovative solutions to benefit patients and consumers.
In her role as CEO of RASCI, she oversees all initiatives pertaining to OTCs, food supplements and medical devices, while as Founder of HealthFluencer, she orchestrates all startup activities from daily operations to team management and securing investment.
Shajjad Haider Rizvi MBE – CEO of Resysten International
Resysten International is an innovative coatings company that provides sustainable solutions for the healthcare and environmental sectors. In 2023 Resysten created Clean Air by Resysten, a coating that absorbs NOx and converts it to harmless matter. Every nine sqm of coated surfaces with Clean Air cancels out the NOx emissions from an average daily car journey. Shajjad is also the British Honorary Prosperity Consul to Cluj Napoca for the British embassy in Bucharest. This year, Shajjad has also been appointed as the president of the Cluj International Business Committee.
Founder of the Little People childhood cancer charity that helps every child in Romania with cancer in Romania and the Republic of Moldova. Co-founder of Youth Cancer Europe (YCE) and Chairman of the Duke of Edinburgh Award in Romania.
In 2019 Shajjad was awarded an MBE by HRH, the Prince of Wales, for his charity work in Romania.
Bogdan Urdea – Business Development Manager at Kogaion
Bogdan Urdea is the Business Development Manager at Kogaion, part of RAPtronic Process Engineering, a leader in industrial water purification systems. He is responsible for driving the company’s international growth, with a focus on expanding to international markets and serving niche clients in sectors such as food and beverage, chemicals, and pharmaceuticals.
With a strategic approach to business development, Bogdan works to deliver tailored, high-quality purification solutions that meet the most stringent industry requirements. His role involves building long-term client relationships, identifying market opportunities, and ensuring that Kogaion’s expertise in precision water treatment is recognized on a global stage.
Through his work, Bogdan contributes to raising environmental and quality standards across industries, aligning technological performance with sustainable practices that support both industrial efficiency and environmental responsibility.
Diana Andritchi – Co-Founder & Chief Business Officer of Synaptiq.io
Diana Andritchi is the Co-Founder and Chief Business Officer at Synaptiq, a healthtech startup revolutionizing cancer treatment through AI-driven solutions for radiotherapy. In her role, Diana is responsible for developing and executing the company’s business strategy, ensuring efficient operations, and driving sustainable growth. She oversees day-to-day business activities, manages partnerships, leads human resources and marketing efforts, and coordinates projects that support Synaptiq’s expansion and success.
With a strong track record in fundraising and ecosystem engagement, Diana has secured a major European grant, attracted key investors, and led Synaptiq through one of Romania’s largest acceleration programs, significantly boosting the company’s visibility and network. Her ability to build operational frameworks from the ground up has been instrumental in positioning Synaptiq as a fast-scaling player in AI-powered healthcare.
Through her work, Diana contributes directly to Synaptiq’s mission of improving patient outcomes and transforming radiotherapy treatment. By combining innovation, strategic execution, and a passion for growth, she ensures the company continues to advance cutting-edge solutions that significantly reduce the treatment time for doctors, and ultimately, for the patients.
Andreea Purcaru – Head of Operations at Rayscape
Andreea Purcaru is Head of Operations at Rayscape, where she led the company’s growth from early-stage to international AI deployment in over 15 countries. She brings expertise in commercial strategy, product marketing, and scaling digital health solutions. With a strong focus on bridging medical needs with scalable technology, Andreea has played a key role in bringing clinically impactful solutions into real-world workflows.
We would like to thank our Partners!
Gold Partners:
Silver Partners:
Regina Maria – Reteaua privata de sanatate
Strategic Partners:
UNIVERSITATEA DE MEDICINA SI FARMACIE “CAROL DAVILA” DIN BUCURESTI
Wellness Partners:
Media Partners:
Read the full after-event press release here.
