Walking Month is a charitable competition, which happens annually in Cluj-Napoca. Thousands of people try to make as many steps as possible, for their own health, as well as to raise money for a social cause during one full month.
It started as an internal competition among the Betfair Romania Development employees back in 2010, an initiative aimed to decongest traffic in Cluj-Napoca by promoting walking as a healthier alternative during the busy month of September. Walking Month quickly gained traction and by 2015, it was opened to the entire community of Cluj-Napoca and get a CSR cause associated with it.
For one month, teams of 4 compete to take as many steps as possible during their daily activities. All the steps are being registered in the Walking Month App. You can either opt for automatically synchronize your phone’s steps tracker with the WM app or have them introduced manually at the end of the day. All the teams have 1 leader who invites the other 3 members to join his/her team and compete together.
Since 2019, two more options have been added to the contest: people can choose if they want to randomly be assigned in a team and teams with 2 or 3 members, as well as individual participation are now allowed.
The Walking Month App is developed by Betfair Romania Development.
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