CRM is the fastest growing software market as a direct result of high demand (e.g., overall CRM usage increased from 56% to 74% in the past years).
Whether you work in automotive, real estate, retail, eCommerce, or any other industry,using a high-performance CRM system is an essential condition.
Source: stellaxius.com
Why custom-developed CRM? Because every business is different, and every customer experience process is different. You need to ensure you gather the most relevant information about each client.
While custom CRM solutions are built with the company’s needs in mind, off-the-shelf solutions integrate features that address general challenges that organizations usually deal with on a daily basis.
Many businesses or departments of a company can benefit from a custom-developed CRM software tool, from digital marketing and human resources to real estate, e-commerce, tourism, etc.
A customized CRM tool provides excellent analytics to achieve your business goals. At the same time, an existing CRM software that you can buy is usually pretty basic and needs a lot of work, extra packages that cost a lot of money until it can deliver results for your specific needs.
Custom CRM apps are designed for your specific requirements. You have exactly what you need without any unnecessary features or add-ons. The application is developed based on the workflow your team Is already familiar with. Training them takes less time.
Custom CRM software example: WHISE CRM (software development based on dedicated team model). WHISE Software is a mobile-first solution built with real estate users’ main commercial and administrative tasks in mind.
This product’s goal is to provide a high-tech, and automated digital experience for buyers, owners, renters, investors, and real estate agents.
Top criteria that prove custom CRM platforms are better options for your business:
- ownership – full-ownership once the solution is delivered;
- security – increased security;
- time-to-market/development time – depends on the CRM software complexity;
- options – unlimited options for extending the CRM solution (with new features and functionalities, new integrations, etc.);
- scalability – completely scalable for adding new features and functionalities based on your company’s needs and growth;
- maintenance – optimizations or maintenance can be made quickly;
- usability – being created with specific customers’ needs in mind, custom CRM software can provide higher usability and greater experiences;
- integrations – allow flexible integrations with 3rd-party platforms / solutions / apps;
- dependency – less dependency on 3rd-party platforms and higher flexibility;
- product preview – the provider can offer you access to mock-ups and prototypes for a basic preview;
- reporting & overviews – timely reports and real-time processing;
- impact on customers – they have access to custom experiences and increased UX.
Already have a standard CRM, and you want to optimize and customize it? Working with a standard CRM may bring several limitations, and the tools integrated into the solution may not respond to your company’s specific needs. Let’s analyze your challenges and identify the custom solution that is the right fit for your business!
Need to develop a custom and intuitive CRM solution for your business?
Working with disparate data sources and multiple external tools can be overwhelming and time-consuming. Start developing a custom CRM solution for streamlining your processes, promoting your offers, gaining customers’ trust, and increasing your sales!