Romania’s largest social media and digital communication conference returns on October 23 at the JW Marriott Hotel in Bucharest, with a new edition that promises a full day of ideas, inspiration and valuable experiences for the marcom industry. Webstock 2026 brings together professionals from companies and agencies, content creators and digital specialists for a true industry marathon, featuring four thematic stages and the Webstock Awards gala, which will celebrate the best campaigns of the year.
Eighteen years after its first edition, Webstock has become one of Romania’s longest-running and most appreciated events, as well as an important meeting point for the marketing and communication community. This year’s agenda focuses on changes in social media, the relationship between brands and creators, the use of artificial intelligence and campaign effectiveness. Participants will have access to presentations, case studies and real-world experiences, with ideas and tactics they can apply to their own projects.
To make the event accessible to a broader audience, Webstock offers several participation options. Companies and agencies can benefit from a 30% discount on ticket purchases, while small businesses and entrepreneurs looking to learn how to promote their products and services more effectively can apply for complimentary passes. Content creators can also attend based on an invitation requested online. Full details about access and registration are available at www.webstock.ro.
Four Stages for Today’s Industry Challenges
The conference begins with presentations and discussions on the Inspiration in Action Stage, before continuing in the afternoon across three parallel stages. Participants can build their own agenda by choosing the sessions most relevant to their interests and the challenges they face in their day-to-day work.
The Inspiration in Action Stage by Vodafone Romania brings together stories, people and ideas that offer fresh perspectives on digital communication and creativity, giving participants inspiration for their own projects.
The Content in Action Stage by Froo focuses on the trends, creators and formats that capture attention, build communities and spark conversations. Participants will discover how they can use these insights to create relevant content for their audiences.
The AI in Action Stage by Raiffeisen Bank explores how artificial intelligence is changing the way marcom professionals think, create and work. Participants will learn which strategies, skills and tools can help them integrate AI into their day-to-day activity.
The Best Practices in Action Stage looks at what works in digital promotion today. The agenda includes practical examples, new tactics and approaches tested across different platforms, with a strong focus on immediate application.
Webstock welcomes speakers from companies and agencies, alongside digital specialists and content creators. This year’s line-up includes Alina Eremia, Sorin Parcalab, Laura Mihaila (Raiffeisen Bank), Marta Krolikowska (Froo Romania), Matei Dima “Bromania”, Ana Maria Pocora (Generali Romania), Alexander Stoica-Marcu (Flaminjoy), Anca Florea (Froo Romania), Roxana Nita (BBDO), Silviu Caciur (United Media Services), Luciana Cucoanes (BBDO), Mugur Patrascu (Screen Native), and many more.
The full conference agenda is available at www.webstock.ro/program/.
Webstock Awards Closes the Day by Celebrating the Best Online Campaigns and Projects
The evening is dedicated to the Webstock Awards, the competition that brings together social media and online communication campaigns and projects developed by brands and agencies. The winners across the 14 categories will be announced during the gala, following an evaluation carried out by more than 200 specialists in marketing, advertising, communication, digital and social media.
The competition recognizes projects that stand out through strong ideas, creativity, relevance and results. The awards gala also serves as a meeting point for the marcom community and as an opportunity to recognize the work of the teams behind the submitted projects.
The full agenda, speaker line-up and participation details for both the conference and the gala are available at www.webstock.ro. Information about the competition can be found at www.webstockawards.ro.
Webstock is organized by Evensys and was co-founded together with Vodafone Romania. The 2026 edition is supported by Raiffeisen Bank, Froo, BBDO, Aqua Carpatica, Pepsi, Generali, LG, Siviero Maria, United Media Services, Flaminjoy, La Minut Lux, MedLife, Hochland, Distributie Oltenia and Tchibo.
