BRCC together with Marketing Insiders Group are pleased to invite you to The Customer Experience Reality: Separating Fact from Fiction – An Executive Event on Redefining CX Strategy in 2025 and beyond. The event will take place on the 29th of May at MASIA by COS – Miro Offices starting with 9:30.
Why Attend
We live interesting times. The world is changing faster than our speed to see the impact of newly developed innovative products. So, how to design strategies to be ahead of the speed of customers’ expectations?
Join the event to see real AI applications in action, learn which investments deliver measurable ROI, and leave with practical strategies to transform customer experience into your competitive advantage.
What to Expect
This interactive session brings together industry leaders and CX innovators to share practical insights on:
- Beyond the Buzzwords: Redefining Customer Experience for 2025 and beyond
- CX in Action: Turning Insights into Impact with measurable ROI
- The EX-CX Connection: How employee experience directly influences customer outcomes
- Strategic frameworks for embedding customer-centricity in your organization
Featured Speakers
- Madalina Ciinaru – Head of BRCC Bucharest Offices (moderator)
- Adrian Lipolit – CX Business Consultant, European Customer Awards Judge (moderator)
- Madalina Vilau – CX Business Consultant, Marketing Insiders Group
- Masha Gavrilescu – Customer Advocacy Director | CX and Insights, PPC Romania
- Madalina Uceanu – Managing Partner, Career Advisor
- Alin Rosca – CEO & Founder, RepsMate
- Patrick Ort – Account Director, South East Europe, Genesys
- Mihai Dragnea – Head of Business Development, BCR Social Finance
- Teodora Petrescu – Health UX Manager, Oracle
- Dumitru Pricop-Cosmeanu – Business Development Manager, Teleperformance
More speakers to be confirmed soon
Agenda
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- 9:30-10:00 | Registration
- 10:00 – 10:10 | Welcome and Introduction
- 10:10 – 10:30 | Expert Presentation
- 10:30 – 11:10 | Panel I: The EX-CX Connection: Creating a Virtuous Cycle
- 11:10 – 11:30 | Networking Break
- 11:30 – 12:10 | Panel II: CX Reimagined beyond 2025 – Decoding CX Trends
- 12:10 – 12:30 | Interactive Q&A and Closing Remarks
- 12:30 – 13:00 | Networking
