“On our 9th anniversary, we have a more holistic approach to things. That is why we recommend integrated online marketing solutions to every business that wants to grow.” says Robert Trandafir, co-founder of Gun Media
A study of 100 client accounts rolled by Gun Media – Digital Marketing Agency, shows a shift from 2021, when brands focused more on sales and PPC campaigns, to 2022, when brands are oriented towards more complex digital marketing strategies.
Gun Media has been a Google Partner since 2013, while also becoming a Facebook Marketing Partner in 2020. In 2022 the company is part of the top 3% Google Premier Partners in Romania.
The internal study shows that, in 2021, the budgets spent on marketing campaigns by Gun Media clients were approximately 2.5 mil EUR, 57% being spent on Google Ads campaigns and 43% on Social Media Ads.
The trends for 2022 show that brands will have a more complex digital marketing strategy, looking for new channels and focusing more on creating relevant and personalised content for their audience, including platforms such as TikTok.
“If in 2021 we have focused on campaigns that target boosting sales, investing mostly in PPC campaigns, this year we will move towards a more general approach, such as strategies, content marketing and PPC campaigns on a variety of platforms. Before, we were organised on Google Ads, Social Media Ads and SEO departments. Now, our specialists can manage complex projects with a macro perspective, without limiting themselves to a particular platform” says Ana Florea, co-founder Gun Media
The diversity and the continuous growth of needs for online marketing solutions have generated some changes for Gun Media. In 2021, the company has gone through an increased recruitment and training process, focused on the standardisation of working procedures and methodologies that have proven their efficiency in time. Last year, the agency almost doubled its employees’ number, reaching 15 specialists. Furthermore, in 2021, Gun Media developed a content marketing department as a first step towards becoming a One Stop Digital Marketing Agency.
“It all began in 2013 with Ana and Florin, when the agency was named Hotspot Online. The focus was solely on Google Ads campaigns, while I started a little SEO Agency. After that, things just came along and we merged, keeping the Gun Media brand. We started by offering a diversity of services like PPC, Social Media and SEO”, says Robert Trandafir
Since 2017, when Gun Media and Hotspot Online merged, the agency has been recording an annual growth of 25-30%. This growth is reflected by the increased client portfolio and subsequent growth in their allocated budgets. Now, Gun Media’s client portfolio is composed not only of e-commerce companies, but also lead generation businesses.