On February 24th 2026, The Diplomat – Bucharest organizes the second edition of the Future of Retail & FMCG Forum, a strategic dialogue event for leaders in the retail and fast-moving consumer goods sectors.
Future of Retail & FMCG Forum is a business event that brings together actual topics of the industry, leadership insights and collaborative solutions suited to transforming economic ecosystem. The event panel and audience welcome CEOs, general managers, commercial directors, and executives responsible for supply chain, trade, marketing, sustainability and technology.
With consumer spending under pressure, retailers must adapt by leveraging AI, omnichannel innovation, and sustainable practices. Key questions include:
– What trends will shape the future of retail?
– How are immersive technologies transforming in-store and online experiences?
– How can data and AI enhance personalization, customer engagement and efficiency?
– Will sustainability and social responsibility drive brand loyalty and success?
Agenda:
- 9:00 – 9:30: Registration & Welcome Coffee
- 9:30 – 10:30: Panel 1 – CEO Talks: Leadership, Disruption & Long-Term Value
Topics
• What are the top strategic challenges for retail and FMCG in 2025?
• How are AI and digitalization influencing top-level business decisions?
• Redefining retailer–manufacturer collaboration: partnership or pressure?
• Brand investment vs. operational efficiency: how do we prioritize?
- 10:30 – 10:45: Coffee Break
- 10:45 – 11:00: Partner presentation by Loyalty Point:
Stop Discounting, Start Deciding: Best Practices for Retail & FMCG Based on Loyalty Data
Presentation by Dominik Zacharewicz (Co-founder & Managing Partner) and Wiktor Goliszek (Global Strategy Director) - 11:00 – 12:00: Panel 2 – Data, Retail Media & Consumers
Topics
• Retail Media – from concept to production reality
• The power of first-party data
• Omnichannel infrastructure: in-store, online and CRM integration
• Standardization, transparency and market maturity
• Value for brands and FMCG partners
- 12:00 – 12:15: Coffee Break
- 12:15 – 13:15: Panel 3 – Strategic Partnership of Consumer Industries and Urban Development
Topics
•Partnership for Profitability: Moving to a tripartite model (Developer–Retailer–Manufacturer) that optimizes the performance of each location.
• Expansion Efficiency: Adapting store formats in real estate projects to respond to new consumption areas and “speed of delivery” requirements.
• Circular Logistics and Shelf Availability: The role of standardization and pooling solutions in reducing supply costs, waste and guaranteeing product availability on the shelf.
• Sustainability as a Shared Asset: Integrating ESG standards between green buildings and the FMCG brands’ distribution chain for a stronger shared brand.
• Consumer Experience as a Traffic Engine: How we transform the retail park from a simple place to shop into a destination, using FMCG brands and marketing activations to generate constant traffic.
- 13:15 – 14:30: Networking lunch
