Audiences live and work in an ecosystem filled with choices. They choose how, where and when they engage with a brand. They can choose what content they consume, what assets to share with their networks and, ultimately, where they find the greatest value from a brand....
A few Thanksgivings ago, my family traveled for a once-in-a-lifetime vacation spanning both coasts of Australia. We flew to Perth first as supremely delighted passengers of Emirates Air. Our return to the States from Sydney came on a U.S. domestic airline that shall...
When the first steps were taken against the spread of Coronavirus, entrepreneurs did not know exactly what was coming, what business were going to be left standing and how the situation would evolve. Over time, things began to become clearer and a gap was created...
I often take part in discussions and debates on leaders and leadership. Almost every time, the following question arises: are leaders born or made? Well, for many years I thought that they were naturally born, that you need to be born with the leadership skills to...
Mark Twain once said there were only two things in life that were as certain as the dawn: death and taxes. But while there were some astonishing cases in which people escaped death, taxes are completely unavoidable! If you owe any taxes to the Romanian state, even if...
By Michał Zając, BIM manager/ Senior Architect at Blue Projects Building Information Modelling (BIM), a technology we use in the design process in Blue Projects, was introduced into the global world of construction over 10 years ago. BIM is the next step digitalizing...
