TheAlternativeSchool Creative MBA has officially dropped its massive speaker lineup for the 22nd edition of FutureProofCreativity. Running November 10–December 10, the five-week digital program will stream insights across 20+ creative and strategic disciplines straight to the screens of knowledge-hungry professionals working in marcom and the creative economies.
A Global Blueprint for the Creative Economy. Espresso-Shot Learning Dosage
Spanning Europe, Asia, the Middle East, Africa and the Americas, FutureProofCreativity connects radically different creative cultures, disciplines and systems leading to success.
In a world where formal education can take years, often relying on curricula increasingly outpaced by real-world exigencies, the world’s first Creative MBA proposes a high-density learning alternative. Curated by Tedi Migdalovici, distilling 20+ years of global marcom, creativity and innovation exposure as a delegate, juror and speaker, the module condenses a unique blend of expertise, complemented by real-brief work through kaizen-style iteration and intensive creative sprints.
Built as a series of “espresso-shot” evening sessions, Tuesdays and Thursdays, 7–9 PM UTC+2, the curriculum explores future-relevant brand building, personal and commercial: from cultural coloratura, AI meeting biological systems and art, neuropricing and data-driven strategy to design, sound, PR, film, production, interactive packaging, research and self-development guided by a clinical therapist.
“Creativity thrives on diverse ingredients. Bringing together award-winning minds from 24+ creative economies makes FutureProofCreativity a melting pot of ambition, talent and fresh thinking. Ursus is proud to support a generation learning directly from some of the minds shaping the global creative economy,” said Gabriela Crețu, VP Sales, Ursus Breweries.
“Business increasingly relies on logic, numbers and data, all of which describe the past. Creativity remains one of its strongest growth drivers. At TheAlternativeSchool cMBA, participants learn both logic and psycho-logic, directly from world-class professionals sharing the insights that make the difference,” added Adrian Păsărică, Head of Marketing, Orkla Foods.
Quantum League of Talent
Among the 44competent voices defining this edition are:
Agoria / Sébastien Devaud, France – Electronic artist and DJ merging AI, biology and visual art, with recent work for Musée d’Orsay. // The Sjönell Brothers, Sweden/USA – Pelle chaired the 2026 Cannes Lions Film Jury; Calle worked in creative executive roles at Fallon, BBH and Meta. Titanium Lions feature on their long list of achievements. // Edu Luke, Brazil – Brazil’s No. 1 sound producer, with 69 Lions and 6 Grand Prix.// Kirill Karnovich-Valua, Slovenia – Emmy-nominated creative director, Creativepool Top 100 Creative Leader 2026, with 300+ international distinctions. // Keri-Ann Stanton, South Africa – Provoke Media Top 25 Innovator in EMEA, international juror, 100+ industry awards. // Asma Humayun, UK/Pakistan – The One Club’s No. 1 APAC Director for Creative Effectiveness; winner of the region’s first Cannes Lions Grand Prix for Good.// Marie Claire Maalouf, UAE – Edelman EMEA CCO, 100+ international accolades, Cannes Lions and Dubai Lynx winner & juror, Athar Festival programme lead. // Kavi Rajapaksha, Sri Lanka – Yara Foods COO, Faculty of Brands co-founder, Top 50 Women in Management, 30+ effectiveness honors. // Ilia Anufrienko, Ukraine/UK – Ad Age 40 Under 40; founder of Bickerstaff.724, Boutique Advertising Agency of the Year, 200+ global awards. // Tom Theys, Belgium – Happiness Brussels CSO; strategy leader behind Cannes Lions Network of the Year and Ad Age Agency of the Year wins. // Kirsten Ludwig, USA – IN GOOD CO co-founder; Good Thinking reaches 17,000+ CEOs and brand leaders. // Ralph Laucella, USA/UK – 2025 Emmy winner; O Positive Films founder, ranked #3 Palme d’Or Production Company of the Decade.
“Every economy develops its own way of generating value. Learning directly from people who understand those different systems is one of the fastest ways to expand perspective. By bringing together leading voices from 24+ creative economies, TheAlternativeSchool Creative MBA builds exactly this kind of ligature and Ursus is delighted to make it possible,” said Robert Uzună, VP Corporate Affairs, Ursus Breweries.
100 Scholarships for the Next Wave
Marking its 22nd year, TheAlternativeSchool, together with Ursus and long-term supporters Orkla Foods, Shutterstock and WeInvent, is offering 100 fully funded scholarships for forward-thinking professionals.
Candidates can qualify by submitting solutions to the 4 BAM school briefs by November 5 at georgiana@thealternativeschool.com. Speakers and jurors are also sharing advice through the Creative MBA Instagram account ahead of the deadline.
Selected individual applicants may be paired with complementary creative partners, continuing TheAlternativeSchool’s focus on collaboration, portfolio development and international exposure for its strongest talent.
FutureProofCreativity runs November 10–December 10, Tuesdays and Thursdays, 7–9 PM UTC+2 and extend in 2027 with intensive training, access to events and mentorship for the best. Full list of speakers and competition details: https://thealternativeschool.com/news/thealternativeschool-creativemba-drops-massive-40-speaker-lineup-at-futureproofcreativity-22nd-edition
Contact
Georgiana Balan
TheAlternativeSchool Creative MBA
georgiana@thealternativeschool.com
Whatsapp: +40 724 922 425
thealternativeschool.com
