BRCC together with Marketing Insiders Group are pleased to invite you to The Customer Experience Reality: Separating Fact from Fiction – An Executive Event on Redefining CX Strategy in 2025 and beyond. The event will take place on the 29th of May at MASIA by COS – Miro Offices starting with 9:30.
Why Attend
We live interesting times. The world is changing faster than our speed to see the impact of newly developed innovative products. So, how to design strategies to be ahead of the speed of customers’ expectations?
Join the event to see real AI applications in action, learn which investments deliver measurable ROI, and leave with practical strategies to transform customer experience into your competitive advantage.
What to Expect
This interactive session brings together industry leaders and CX innovators to share practical insights on:
- Beyond the Buzzwords: Redefining Customer Experience for 2025 and beyond
- CX in Action: Turning Insights into Impact with measurable ROI
- The EX-CX Connection: How employee experience directly influences customer outcomes
- Strategic frameworks for embedding customer-centricity in your organization
Agenda:
9:30-10:00 | Registration
10:00 – 10:10 | Opening remarks on behalf of BRCC – Neil McGregor – Director in the BRCC Board of Directors and Managing Partner of McGregor & Partners
10:10 – 10:30 | Customer Experience Trends Beyond Industry Buzzwords in 2025. Challenges and Opportunities for the Romanian Market – Madalina Vilau – CX Business Consultant, Marketing Insiders Group
10:30 – 11:10 | Panel I: The EX-CX Connection: Creating a Virtuous Cycle
11:10 – 11:50 | Panel II: CX Reimagined beyond 2025 – Decoding CX Trends
11:50 – 12:20 | AI Implementation Case Studies and Demos in CX Processes
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- Patrick Ort – Account Director, South East Europe, Genesys
- Alin Rosca – CEO & Founder, RepsMate
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12:20 – 12:30 | Interactive Q&A and Closing Remarks
12:30 – 13:00 | Networking break
REGISTER HERE
