With 90% European clients in its portfolio, Romanian software company Roweb plans to expand its client portfolio, especially in the UK. The first step is already done once a new collaboration agreement is signed with a new client in the HR industry with a 2 billion pound turnover.

Roweb will take care of the analysis, optimization, and maintenance of an already existing solution, which translates into a new long-term collaboration. In addition, the company will allocate a dedicated development team, which will grow simultaneously with the evolution of the project.

The exposure that Roweb has gained over time through projects developed for well-known companies in the UK market has led to the decision to open a dedicated office there.

Keeping the focus on long-term relationships 

The client portfolio is the best business card of a company. That is why Roweb focuses on long-term relationships based on trust and transparency. However, the longest ongoing relationship with a client is over 17 years.

The software company has completed over 1000 web, desktop, and mobile applications, by using the dedicated team model. Roweb’s activity also includes scalable websites that focus on user experience, custom online portals, and Magento e-Commerce solutions.

Beyond that, lately, the company’s portfolio has diversified, both in terms of customer nationality and in terms of industry. Recruiting & HR, real estate, tourism & hospitality, charity & non-profits, associations, insurance, financial services, IT equipment trading / reclaiming, transport, and logistics are excellent examples of Roweb’s clients’ activities.

The software house is also appreciated because it always provides a complete and secure digital transformation journey.

International clients: first priority for Roweb

In terms of development, the company’s evolution has always been a priority for management and also a brand philosophy.

However, the Romanian company has an exciting story. It was founded by a high school computer science teacher, whom two former students joined. Together, they created a growth-oriented company that has reached over 130 professionals so far.

At first, the company had only a headquarters in Pitesti. However, the number of projects increased as time went on, and Roweb opened two more offices in Craiova and Bucharest.

But, from the very beginning, Roweb’s activity was oriented toward international clients. This is because the need for dedicated software services is excellent in Europe, and Romanian professionals are appreciated due to their technical skills.

However, most of these customers are market leaders in their field.

According to Eurostat, the number of well-educated and multilingual developers is growing every year. Moreover, the Romanian ability to understand and adapt fast to different cultural environments is well known worldwide.

Other key facts that contributed to Roweb’s growth and development:

  • the diversity of software services: from development to web design, maintenance, outdated website optimization, data and content migration, and integrations with 3rd-party systems.
  • the use of best practices and a methodology that actively engages Roweb’s team to ensure a smooth development process.
  • the warranty period offered for every product.
  • the technical expertise – using modern backend and frontend technologies such as PHP, .NET, Angular, Javascript, etc.
  • the experience of the IT professionals – more than 50% of the software developers are seniors.