Bucharest, 11th of October, 2017. Provident Financial Romania announces the appointment of Eduard Gongonie as Regional Marketing Director, responsible for the coordination of marketing teams in Romania and Hungary.
Eduard Gongonie has over 20 years’ of experience in coordinating successful teams of top multinational companies such as Nestle and Unilever as well as outstanding achievements in brand building and customer portfolio development in several Central and Eastern European countries.
From his role, Eduard Gongonie is responsible for continuing the strategic development and coordination of marketing investments in the two countries. Also, the new regional marketing director will have as main objectives the consolidation of Provident brand and customer portfolio as well as greater regional integration.
At the end of 2016, IPF, the parent company of PFR, registered a 629,000 customers portfolio in Romania and Hungary. The volume of loans granted over the same period in the two countries was over 300 million pounds.
“I am delighted to join Provident Romania and the IPF Group, one of the strongest companies listed on the London Stock Exchange, with a portfolio of more than 2.4 million customers on three continents. I have responsibly accepted this challenge and I am convinced that together with the professionals in the company we will succeed in consolidating the Provident brand and maintain our leadership position at the moment, “said Eduard Gongonie, the new Regional Director Marketing of the South-Eastern European Region.
According to financial data, in the first six months of 2017, the IPF Group recorded a pre-tax profit of £43 million, an increase of £10 million compared to the same period last year. Credit issued also recorded growth of 10% in the first half of 2017 compared to the first half of 2016.
About Provident Financial Romania
Provident Financial Romania is part of the International Personal Finance Group (IPF), one of Europe’s leading home loan providers. The Group has 2.4 million customers in 9 European countries, as well as in Mexico and Australia. IPF is one of Britain’s biggest employers in Central and South Eastern Europe and one of the most powerful international companies listed on the London Stock Exchange.
Since 2006, Provident has invested more than 300 million euros in Romania and has contributed to the state budget with taxes worth almost 90 million euros. Starting 2016, the company has become the biggest British employer in Romania and one of the largest employers in our country with nearly 3,000 employees.
Provident develops and supports various social responsibility projects – financial education programs, youth talent development, support for disadvantaged groups – in which it has invested nearly 1 million euros so far.