Big data, expanding into home and digitalization are the priorities of new Vodafone Romania CEO

Starting September 1, 2017, Murielle Lorilloux is the new CEO of Vodafone Romania, a company with more than 9.5 million customers and annual service revenues of over EUR 700 million. In the first meeting with Romanian media, she announced three priorities of her mandate:

  • Big Data, to develop even more relevant offers and anticipate what customers want with the help of data analytics. Implement this priority through proper transparency and interaction with customers.
  • Expanding into home, moving forward to all devices, to increase Vodafone Romania’s relevance not only for individual users, but families as well. Vodafone Romania has been an important provider of fixed services for corporate customers, a market segment considered by the operator to be more relevant in the fixed-mobile convergence area. Video services are also part of this plan, as video-on-demand has been gaining increasing importance. The company launched in 2016 the 4GTV+ platform, which already provides access to an extensive range of quality video content and will continue to expand it
  • Digitalization – Vodafone Romania is a digital company by definition and will continue to focus on this direction. The future is exciting and the digital revolution has only just begun. It will become increasingly important, as it allows people to be more efficient.

“Vodafone Romania is in a very good position, having many assets on which we shall build further. It is a very strong brand with a very good network quality that has innovation in its DNA”, stated Murielle Lorilloux.

Vodafone Romania is a subsidiary of Vodafone Group, one of the world’s largest telecommunications companies providing a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 17 markets.  As of June 30, 2017, Vodafone Group had 523.5 million mobile customers and 18.5 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates.