The US market is full of opportunities making this market one brands from all over the world want to enter. With that said, the US market is extremely competitive and operates differently than European markets.
Your decision to enter the US market needs to be made with a clear understanding of how targeted state and local markets work, as well as any national requirements. And you will need a specific category & market research assessment to determine pricing, competitive attributes and regulatory compliance. Finally, a solid financial and marketing plan must be developed BEFORE you enter.
At World Marketing Partners, we have over 25 years of experience positioning both national brands and regional brands. In addition, we offer expertise in customs, marketing, finance, warehousing, shipping, and regulatory compliance.
This webinar is designed to give you tips on how to prepare for a successful launch into the US marketplace. Much of the guidance will apply for entry into any new market but we include guidance include specific information for the US market.
Michelle Imbro – CEO and founder WMP
Michelle A. Imbro is the founder and CEO of World Marketing Partners. She brings over 20 years of experience leading teams and growing businesses globally. Considered a game changer in the world of business and marketing, Michelle worked for the top shopper marketing agencies in New York and Chicago, where she continuously exceeded company targets and goals. Her talents were instrumental in growing Fortune 500 businesses – PepsiCo, Tyson Foods, and Wendy’s – into multimillion-dollar clients for these premier agencies, TracyLocke, IN Marketing Group, and Saatchi & Saatchi X, respectively.
Dodie Butler – Finance and M&A WMP
Dodie Butler brings a wealth of experience to her clients having served on executive boards and in C-suite roles in the food and beverage, financial services, and technology sectors. She has successfully handled business transactions, including mergers and acquisitions, divestitures, and partnerships for various companies.
You can check the recording of the webinar here.