When it comes to corporate event planning, there are many factors to consider. While it’s important to understand the essential elements of a successful event, it’s imperative that some details are still addressed- specifically event date, time, and location. And that comes from a simple reason. Some periods of the year are more crowded than others. If you are considering organizing your event during spring time, make sure you check the availability with your event manager before you send the invitations. When it comes to choosing a date and time, most organizations make decisions based on venue availability, travel time, length of the presentation, and holidays. Many industries experience seasonal trends in business. In consequence, the event planning has similar seasonal trends. For example, if your business it’s in the agriculture sector, than your events will be organized at the end of each crop season.
Since we are in March, we will give you a heads- up for the fallowing months and disponibilities:
April – It’s a very popular month for events. The weather is better, and hotels are usually full, especially because most of them have already prepared Easter vacation packages.
May – This marks the end of the spring event season. It is a popular time for events, especially since you now have had the opportunity to promote the event for 5 months already. Do take into account that at this time, most of the touristic places like the mountain and seaside resorts are fully booked. Why? Well, summer is almost here. So if you would like to organize an event in a hotel of any of the popular destinations, make sure you book it from January.
June – Summer is here and in large parts of the country, school has ended. Events and business are slowing down as the focus moves outdoors. Most of the time people think already about summer vacation and do not tend to organize events in this month.
July – A popular month to take summer vacation, events are on the backburner. Although you can still do events, expect low participation, high prices and extra heat! J
August – Hot, hot, hot! Talking about temperature, not events. In some areas of the business, companies that just ended the activity (Ex: from the agriculture sector – summer crops) organize incentive trips for their most valuable employees. Other than that, August is a free month when it comes to events.
September – All is back to normal and the event industry is picking up again. If you do an event in September, make sure you allow plenty of time to organize and promote it, as the participants are might just getting back to the work mood.
October – Rock and roll! This is the most popular month for events. You don’t have to worry about major holidays, you can promote full out to fill your events and your audience is focused.
November – There is still plenty of time to squeeze in an event before the holidays kick off. This is the perfect time to set up your business for the following year, contact your clients and hand them some new destinations and locations for the year to fallow. Everything needs to be prepared in advance as December is mostly busy with the winter holydays.
December – Exactly like I previous mentioned, in December the focus is on the holidays and much of the clients have already checked out for the year. However, this is a great time to host a forward looking event, to help business owners’ map out the next year. This is also a great time to do goal setting events and set your attendees up for success after the holidays.
As you can tell, Fall is a great time to host an event. However, if you are thinking about hosting a workshop at that time, NOW is the time to set the stage for a fantastic fall event.