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The Diplomat Bucharest: Overview | LinkedIn


The automotive landscape is undergoing a profound transformation, driven by advancements in technology, changing consumer preferences, and the urgent need for sustainable solutions. This conference serves as a platform for professionals and researchers alike, providing a unique opportunity to delve into the latest breakthroughs, share experiences, and forge partnerships that will drive the automotive industry to new heights.

The decisions made in the realm of automotive R&D will have far-reaching consequences, shaping the way we live, move, and interact with our environment.

THE DIPLOMAT-BUCHAREST & Automotive Today organize the 5th Edition of AUTOMOTIVE POWER BREAKFAST | R&D, on June 11th, at InterContinental Athénée Palace Bucharest (former Athénée Palace Hilton Bucharest), Regina Maria Hall.

The automotive industry will face another subdued year in 2024, weighed down by slow consumer spending, high interest rates and disruption to supply chains due to geopolitical tensions. The only bright spot will be the electric vehicles market, with sales expected to rise as governments and consumers try to mitigate the worsening effects of climate change.

The event is supported by:



GOLD PARTNERS: Infineon, PwC Romania, Innoviz, National Institute for Research & Development in Informatics ICI Bucharest, Noerr

PARTNER: Continental Romania

SUPPORTING PARTNERS: CONCORDIA,  BRCC,  CCIFER, ClujIT, Lovering and Partners Business Consultants

MEDIA PARTNERS: Outsourcing Today, Sustainability Today, Financial Intelligence, Romania Durabila, Economistul, Club Economic, Bursa



09:00 – 10:00 Registration & Networking power breakfast

10:00 – 10:15 Avishay Moscovici, Chief R&D Officer at Innoviz Technologies | Presentation: Future Transportation Unleashed by LiDAR Technology


12:00 – 13:00 Networking lunch



As in each highly technological industry, the automotive potential of growth is deeply based on research and development. The talents and their potential to deliver effective and ready to use innovative solutions are fundamental. And the leading voice of authorities, besides the regulations on the market build the ground and the available resources for the R&D arm of the automotive industry. Studies say that companies that invest 25 percent of their R&D budget in software applications are rewarded with strong growth.

  • How do you assess the current state of R&D funding in our industry, particularly in relation to governmental support?
  • What are some key challenges faced by authorities in providing effective support for R&D initiatives in our field?
  • Can you share any successful examples of collaboration between industry players and government bodies in fostering innovation?



The shift from hardware to software orientation leaves the question of how automakers will optimize technology and create value. The evolution of the OEM business model by delivering a consumer-centric vehicle can be an extension of the user’s smartphone.

  • What are the main advantages of software-defined vehicles compared to traditional, hardware-centric designs?
  • How do you see the role of AI and machine learning evolving in the development of software-defined vehicle systems?
  • What are the key considerations for ensuring the cybersecurity and safety of software-defined vehicle platforms?


While electric vehicles (EVs) offer numerous benefits, including reduced emissions and lower operating costs, there are several challenges associated with their charging infrastructure. Some of the key challenges for electric vehicle charging include limited charging infrastructure; charging speed and time; range anxiety; cost of charging Infrastructure. Addressing these challenges requires collaboration among governments, businesses, and communities to develop comprehensive solutions that promote the widespread adoption of electric vehicles. Advances in technology, supportive policies, and increased investment in charging infrastructure are crucial for overcoming these hurdles.

  • What are the current gaps and challenges in EV charging infrastructure deployment, and how can they be addressed?
  • How important is standardization in EV charging protocols and infrastructure, and what efforts are being made in this regard?
  • What role do you see emerging technologies like wireless charging playing in the future of EV infrastructure?


The automotive industry is in a state of upheaval: both the boom in alternative drive options and the increased connectivity of vehicles are opening up new business models for manufacturing companies and suppliers. Enabled by numerous new digital features and services from manufacturers and third-party providers, the car is evolving from a pure means of transport into a space for living and working. This transformation has a strong impact on the ecosystem in which vehicles operate. Ensuring and actively managing the security and functionality of this ecosystem safeguards the wellbeing of all users and also enhances the financial performance of automotive companies. For example, a lane-keeping assistant blocked by a denial-of-service attack endangers not only the occupants but also non-digital vehicles, pedestrians or other road users.

  • With the increasing connectivity of vehicles and infrastructure, what are the most pressing cybersecurity threats facing the automotive industry?
  • How can organizations effectively balance the need for connectivity and convenience with cybersecurity concerns?
  • What role should industry standards and regulations play in mitigating cybersecurity risks in automotive systems?