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Recording

Business expansion in foreign markets opens new opportunities for growth, and diversification. The UK is an international trading power with the sixth-largest economy in the world, and provides access to multiple advantages for businesses operating within its territory.

Once you have established your goods and services locally or regionally, expanding to a bigger market provides access to global opportunities. While the highly developed UK market is a major economic and trading partner of Romania, many companies hesitate to move forward and take this critical next step.

Proper guidance can make the difference between failure and success. Retina can be your guide to taking your products and services successfully to the UK market. As an award-winning company with a powerful presence in both Romania and the UK, we provide the expertise your company needs.

Today’s presentation will include issues and examples relevant to those considering exporting to the UK and are in need of expert assistance and to those missing on the opportunity. It is addressed primarily to CEOs, Marketing Directors, Business Development Executives, and Product Managers.

 

Agenda:

  • Why Export to the UK?
  • What you need to prepare?
  • Who you need to engage with?
  • How do you calibrate your efforts?
  • Making it all successful
  • Retina’s unique expertise
  • Q&A

About the COMPANY

Retina is a global communications and technology services company, combining expert services in strategy, creative and content, and go to market with deep digital and software engineering capabilities to drive marketing efficiency and business impact for brands globally. Success in today’s marketing and communications landscape is all about making connections. Business to business. Person to person. Machine to machine. Retina is the agency that finds, makes, and strengthens those connections for growth-minded companies. With integrated services across Europe and North America, Retina is best positioned to assist exporters to US markets.

  • Founded by Silicon Valley business leaders, engineers and marketers
  • 2020 B2B Agency of The Year by the Association of National Advertisers (ANA), the industry’s largest and most respected organization in marketing and advertising. 
  • 2020 Martech Agency of the Year by The Drum, the largest and most important marketing community in Europe
  • Top notch expertise in Nation Branding and Nation Marketing around the world
  • Contracted to develop the strategy for the image of the United States in the world
  • We combine marketing, data and technology to grow the number of customers in a fast and cost-effective way across global markets
  • Our local and regional personnel is versed with and dedicated to global projects

For more information about Retina, please click HERE

 

About the SPEAKER

Silvian Centiu 

Silvian is an innovative leader with extensive experience in go-to-market, communication, entrepreneurship, management, education, engineering and digital transformation. He is an industry veteran of several Fortune 500 companies: Oracle, Sony, Aetna, Cisco, Thermo Fisher Scientific, HP Enterprise, Bank of Montreal, etc.
He is currently a Managing Partner with Retina/Transiris, a company he co-founded while completing a Masters at Stanford University. Silvian is also teaching at leading universities around the world and is currently an associate professor at ASE Bucharest, School of Marketing.