Together with our partners from the Italian Chamber of Commerce in Romania, BRCC is pleased to invite you to discuss around the consumer behavior in the new post COVID-19 reality.

As countries respond differently to the pandemic, we will try to dig deep into the shift in consumer behaviour through key insights about consumer sentiment, preferences, shopping and media behaviour trends.

Please note we will have a 30 minutes networking session with both communities after the presentations.



  • Al Kamara – CEO at WeContent & Wave Division

Author of The Drive To Aim High: Seven Powerful Mindsets Proven to Guarantee Your Success

Born in a tiny village in Liberia, a country devastated by Civil War, Al Kamara was not set for success. Such a place is not where top entrepreneurs are born. Well, it is now.

CEO & Founder of Wave Division and WeContent

WAVE Division is the leading Consumer Engagement Agency in Romania, with more than 18 million face-to-face interactions since 2000. Wave understands consumer engagement and communication better than anyone else in the market, with experts in strategy, creativity, shopper marketing, trade & retail marketing, digital and social media.

Wave Division credentials include brands like Unilever, Nestle, Nespresso, Kimberly Clark, P&G, Rompetrol, Sun Plaza, and many more high profile brand names.

Sample-Box.Eu is a Community-driven marketing platform developed by Wave.

The Platform is designed to support consumers with their everyday needs to make their daily life more satisfying.

Sample-Box.Eu connects brands with consumers within the comfort of their home to try out their favorite brands before they buy.

WeContent is the European content marketing platform – the common ground for strategists, creators, and promoters to explore #AllThingsContent and to bring the entire content industry to the next level.


Brand & content strategy, home sampling & POME programs, content marketing, creative & POSM design, POSM production, social media, In-store marketing, shopper & retail marketing, events, and experiential marketing.

  • Razvan Butucaru – Partner, Financial Services & Advisory Leader

Răzvan has tremendous experience in managing complex acquisition and disposal projects with a significant regional dimension. His portfolio related to the review of financial reports and advisory services spans across a broad range of industries from real estate, energy, and utilities, healthcare, and pharmaceuticals to the financial services sector, in particular (e.g. insurance, banks).

Besides, advising his clients in determining the path to improved profitability and business value, he regularly conducts workshops for them, speaks at various technical events and he is the author of numerous articles in the specialized press.

Before joining Mazars, Răzvan started his career in a Big 4 company and subsequently has worked in the banking sector for a large regional financial services group.

Răzvan holds a BSc from The Bucharest Academy of Economic Studies, majoring in Banks and Stock Exchange from the Faculty of Finance, Insurance, Banks and Stock Exchange alongside a MSc from the same university majoring in Internal audit within the financial services sector.

He is an ACCA fellow (The Association of Chartered Certified Accountants) and a member of the Chamber of Financial Auditors of Romania (CAFR).

Hear from WeContent and Mazar Romania as they discuss how the pandemic will force the retailers to adapt to the consumer of tomorrow and gain insights and perspectives focused on changing consumer behavior as a result of COVID-19.



11.00- 11.05 – Opening remarks by BRCC and CCIPR Presidents

11.05- 11.35 – Speakers presentations and live debate

11.35- 12.00 – Networking session

12.00-12.10 – Closing remarks

In order to attend, kindly register here.