Events are often criticized for being most of the time expensive and unnecessary, however when implemented well, they can be a major relationship builder for your business. Let’s not forget that people do business with people they like and this is the perfect opportunity to build closer relationships. And one thing is for sure: success takes more than just execution!
In order to understand whether you made the right moves, you need to set clear objectives. Start with clear targeting. Why young people understand better your presentation while the generation over 40 is getting bored quite quickly? Understanding who is your main audience and adapting your speech to it is essential. Also, you need to understand your Stakeholders. Who is going to benefit from your event? Or how that event is going to boost your business?
Start by picking up the right team. People that help you implement the project are your left and right hand. They contribute to the success of your project more than you think!
Always keep in mind the 4 c’s of a successful start:
CUSTOMER: the customer is your priority;
COST: don’t be greedy!
COMMUNICATION: the golden rule of any event! Great communication – successful event!
CONVENIENCE: Satisfaction means retention; retention can become a massive business card for your next client.
And of course, the 4p’s of marketing:
PRODUCT – What am I going to sell/talk about?
PRICE – how much is this event going to cost and what can I gain by organizing it?
PROMOTION – who is my audience and how can they promote my business further on?
PLACE – is the location appropriate for my audience and for the message of the event?
Last but not least, learn how to create a GANTT CHART. As hard as it might look, it will save you a lot of time later on, when you’re tracking the progress of your project!
For any other tips & tricks DANCO PRO COMMUNICATION will gladly assist you! We are organizing successful events since 1997!
