Are you feeling overwhelmed by the competition? Clients and awareness are harder to get? It feels difficult to win more market share?
We invite you to our second workshop, of a series of 6, dedicated to marketing and communications on the topic of “Marketing Simulation Strategy”.
Why participate?
- To understand the difference between Marketing 1.0, 2.0, 3.0
- To find out about the human side of Marketing 3.0
- To correctly apply market segmentation and positioning
- To learn how to use branding to differentiate the product
- To simulate a marketing strategy through the Canvas model
Who should attend?
Entrepreneurs and marketing specialists who want to reach the next level in professional development and need structured and validated information.
Agenda
8.30 – 8.45 Welcome Coffee
8.45 – 10.45 Workshop
10.45 – 11.00 Coffee break
11.00 – 12.30 Marketing simulation strategy
12.30 – 12.40 Coffee break
12.40 – 16.00 Communication simulation strategy
Price
190 ron
No. of attendees
25 participants
Subscriptions until July 26th at contact@consultantamarketing.ro or at 0721 773 280
About the facilitators
Mariana Cosenco, Marketing Specialist (www.trendelligent.ro)
Mara Gojgar, PR Specialist (www.confidentpr.com)
Workshop topics
I. Marketing trends
- Marketing evolution from 1.0 to 3.0
- Client’s expectations in the 3.0 era
- Clients´ expectation in 3.0 era
- From the 4Ps to the 4 As
II. MARKETING STRATEGEY
- 8 attributes of a marketing strategy
- The 18 laws marketing
- 4 types of markets and possible market extensions
- Targeting in B2B & B2C
- 4 (re)positioning strategies and the appropriate business models
III. BRAND STRATEGY
- The brand design (brand values, attributes and personality)
- The brand’s lifecycle
- Stages in brand development
- The 3Is of a brand
- From logic to magic, the 4 brand types
- Rational or emotional, what we choose?
- The brand promise system
- The 7 brand promises that build up relationships
- The brand equity benefits for the market share
- The 5 architectural models of a brand
IV. THE COMMUNICATION STRATEGY
- The communication strategy – 70% planning and 30% hazard
- Strategic planning in PR
- SWOT & PEST analysis
- Publics segmentation methods
- The key message strategy
- Online and offline communication tactics
- The communication budget
- The KPIs of a communication plan
V. CASE STUDY: Marketing & communication simulation strategy
More details you can find here: http://consultantamarketing.com/simulare-strategie-marketing/
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